Build a customer persona to drive online traffic
Put yourself in the shoes of your customers, with the help of analytic tools and surveys, in order to market to them correctly
Category: Technology solutions
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Implementing online safety training that works
Robert Day talks about the technology that Integrity Advocate has developed to verify that online students complete the training required of them
Making home buying and selling as painless as possible
Ryan Mracek of Keylo wants the online realtor referral service to be the place consumers go to get unbiased, data-based real estate advice
App gives real estate relationships a leg up
Tarynn Liv Parker of Listing Llama talks about helping people build a real connection with a realtor before listing or buying a home
A high-tech tool to help manage high-conflict relationships
Carrie Gour of PwrSwitch talks about helping those being harassed, stalked or abused reclaim peace of mind, a sense of security and a measure of control
Insurance customers demand real-time services, customization
Susan Johnston of Accenture Canada talks about delivering hyper-personalized, on-demand services
How the insurance industry can embrace the digital age
Tom Super of J.D. Power talks about the company’s surprising findings about the insurance industry
Helping the world run better
Dominika Warchol Hann of SAP Canada on the value of diversity, innovation and creating workforce recognition
Ken LeBlanc is on a mission to create clarity around real estate
The CEO of PropertyGuys.com talks about why the status quo no longer serves consumers and what his company is doing about it
Where the music industry congregates online
Shawn Wilson talks about how Muzooka works for more than 1.5 million artists and the industry built around them