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UK-based technology-driven Investor Relations (“IR”) marketing company, Digitonic, is pleased to announce plans to release a range of innovative next-generation services throughout 2023.
Spearheaded by the revolutionary, AI-driven “NextGen Newswire” platform, the products will complete the Company’s full pivot into the North American financial marketing space.
Digitonic’s pioneering technology has repeatedly driven record financial results since the Company’s launch in 2011. In 2021, revenues reached an all-time high of over $16 million–more than double the year before–propelled by the business’s increasing success in the IR space.
Last year, Digitonic went on to receive two takeover bids from competitors as its robust performance continued amid difficult market-wide conditions.
However, it ultimately rejected these offers to focus its resources on meeting the vast demand it identified among listed companies for innovative IR services that outperform in all market conditions.
Co-founder and CEO Grant Fraser commented: “Although tempting, we had 100% support from the original investors to kindly reject the offers from US and Canadian based companies and move forward with our plan to fully pivot into Investor Relations.
In 2022, we focused all our internal resources on innovating the investor relations sector by building next-generation products and services that will revolutionize the way publicly-listed companies release news and engage with investors in a compliant way.
We’re excited about the difference our significant investment in R&D will make to our clients. Our new services will help them achieve their shareholder goals by amplifying their news flow to a global audience of investors.”
Drawing on its market-leading technological edge, Digitonic has now completed the development of a range of next-generation products. The Company is now ready to commercialize them across publicly-listed companies trading on the NYSE, Nasdaq, OTC Markets, TSX, CSE, NEO, LSE, AIM and ASX.
Mr Fraser added: “Digitonic has its strongest ever sales pipeline, and we’re looking forward to demoing our new IR ideas to more of the companies that have already expressed interest in working with us as well as other strong, undervalued businesses with market caps that have declined recently due to financial market uncertainty.”
Digitonic expects its services to provide it with multiple additional sources of significant recurring revenue, both in strong markets and any weaker ones that may occur in the future. The Company will re-examine a public market float as a potential source of funding for the services’ long-term growth following their launch.
As well as targeting entirely new areas of the IR market, Digitonic’s new platforms complement its existing services entirely.
These include ValueTheMarkets.com, which the Company has developed into a leading financial content platform reaching more than 7 million investors since it acquired the asset in 2020.
Digitonic has also established itself as one of the most trusted IR marketing partners in North America for publicly-listed companies. Its proprietary data-driven SONA contextual ad platform, always-on marketing, and quality content campaigns have repeatedly enabled clients to amplify their reach to investors. Digitonic’s robust approach to compliance is one of the reasons it is now a premium provider to the OTC Markets (OTCQX: OTCM)
The first new product to launch will be Digitonic’s “NextGen Newswire”–an AI-driven newswire service that distributes press releases to a global audience in an original and extremely engaging way.
With NextGen Newswire, Digitonic rapidly creates engaging videos of its clients’ upcoming news flow narrated by a styled avatar using press release content. These are then distributed across the world’s most-visited financial content platforms including Bloomberg, Thomson Reuters, Factset, Dow Jones and MarketWatch, among many others.
Digitonic has tested NextGen Newswire with a variety of existing clients to highly positive feedback and expects 45 listed businesses to onboard in Q1 2023. The Company is also in talks with fellow IR providers about white labeling or partnering for the launch of NextGen Newswire in territories beyond North America.
To support the accommodation of strong demand for NextGen Newswire, Digitonic has secured $1 million of venture debt from Beach Point Capital. The funds will also be used to support the wider roll-out of Digitonic’s new product range throughout the year–the details of which are forthcoming.
About Beach Point Capital
Beach Point Capital is a multi-strategy investment manager making credit, private equity, real estate and structured product investments. As of December 31, 2022, Beach Point Capital manages $14.5 billion in AUM on behalf of sophisticated global institutional investors. The firm employs a flexible, value-oriented, and risk-controlled approach and focuses on complex and less followed opportunities. Headquartered in Santa Monica, CA, the firm also has offices in New York, London, and Dublin.
Digitonic is a UK-based technology-driven Investor Relations (“IR”) marketing company passionate about encouraging smart investing.
The Company has an enviable reputation in North America as the most trusted partner for investor relations marketing, built on solid foundations of compliance, technical innovation, and a ruthless focus on results.
Digitonic specialize in helping publicly-listed companies achieve and surpass their shareholder goals in a manner that protects brand and shareholder reputation. It provides a range of IR marketing services that combine high-quality, engaging content, pioneering technology, and industry best practices to raise awareness and drive investment into a company.
The Company’s services include two different types of engagement: always-on marketing and campaigns. Always-on marketing promotes investor acquisition, engagement, and retention at any time of the year, while campaigns drive short-burst activity and generate an immediate impact around great news flow. Digitonic owns ValueTheMarkets.com and is a Premium Provider to the OTC Markets.
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